# Value-Centred Selling: sales assessment | Coacha

Source: https://www.coacha.co/platform/sell/value-centred-selling

**Sell on the value you create.** Each salesperson sees the mindset, energy and habits behind their results, with tips to practise for each statement. The organisation sees where the sales team is strong and where to coach.

## Salespeople who know what to practise.

1. **Each salesperson answers about how they sell.** Quick to finish, so the whole sales team can take part.
2. **They see what drives their results.** Their mindset, energy and behaviours, with the strongest and the one with most room.
3. **They practise one habit.** Each statement opens why it matters and tips to try.
4. **You see the habits across sales.** Averages by factor, round on round, so coaching goes where it is needed.

## What drives sales performance.

Three factors that predict high sales performance.

- **Winning Mindset**: Whether a salesperson believes in the value they create and works to clear annual and weekly goals. Agree stretching goals with each person.
- **Contact Energy**: Whether they bring energy to client conversations, pick up the phone and bounce back from a no. Spot contact reluctance before it shows in the pipeline.
- **Dollar-Productive Behaviours**: Whether they plan each day, bring value at each stage of the sale, and close and negotiate with confidence. Coach the behaviours that move deals.

## A plan to sell better, for each salesperson.

Their scores, highest and lowest, and a resource page for each statement.

## Who answers and who reads

Answered by the salesperson, about their own selling. Their own results are theirs alone. The organisation sees only averages for groups of four or more.

Part of [Coacha Sell](https://www.coacha.co/platform/sell): Win more by creating value for clients.